The pandemic introduced Zoom meetings, online grocery ordering, expanded self-service and contactless checkout opportunities to a group of first-time digital consumers who accounted for almost 40% of the growth in digital goods and services. This increased the number of consumers who now use digital channels by an average of 20-25%.*
And, while convenience helped inform this explosive digital growth, safety largely contributed and will remain a priority moving forward. In fact, almost 40% of consumers expect to socially distance for more than six months, with 60.4% expecting to retain changed behaviors by continuing to have less physical interaction after coming out of quarantine, according to Coresight Research.